In Jorge Carranza’s latest interview, he discusses what it takes to make a project successful and what makes Newberry Architecture the trusted firm it has become.

From the Interview

Jorge Carranza joined Newberry Architecture as a senior design associate, and it didn’t take long for him to rise to the principal team. As a principal, he leads the firm in maintaining Newberry’s client-centric focus.

“Our primary goal is to ensure that every client, no matter how big or small the project may be, feels that they are the most important person on our team,” said Jorge. “Common feedback that we get from clients is that they always felt that they were the most important. We definitely take pride in that.”

Like his colleagues on the principal team, Jorge’s experience in architecture began at an early age while working on job sites with his father. This drew him to a career in the field.

“Early on, when I was a kid, I would go to construction job sites with my dad. Having the opportunity to work on anything from pipe fitting to doing framing to tying rebar on a concrete slab, I found those experiences very valuable,” Jorge said.

Newberry Architecture’s style has evolved over time, but the firm’s core mission has always remained the same. To Jorge, Newberry Architecture is first and foremost elegance, he said.

“First, There’s a sense of refinement and beauty in everything that we do,” said Jorge. “Second is personalization. We have a strong focus on ensuring that our clients and consultants feel that they are special. The third is leadership and then creativity fourth. I would say that our ability to think outside of the box in everything we do is something we always strive for.”